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Google Penguin 2.1 Update Rolls Out

Today we finally have the roll out of a Google Penguin update, known as Penguin 2.1 the update was announced by Matt Cutts on twitter:

Penguin 2.1 Update

This has been highly awaited by myself and many others who have worked tirelessly to cleanse the backlink profiles of some of our clients websites (since the  major Penguin 2.0 rollout in late May 2013).  Only now is the time we find out if we have gone far enough and deep enough with the combined efforts of link removal and disavow file creation and submission.

This update is stated to affect around 1% of searches but I note that this is the percentage of searches that are affected ‘noticeably’ which suggests the percentage of actual websites that will be affected by this Penguin update ‘to some degree’ will be somewhat higher than this.

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